![]() Pinterest Idea Pins vs Other Pinterest PinsĮveryone loves links because the link is what sends traffic to our websites. Idea Pins also provide the user the option to use stickers on their pins. These pins consist of multiple pages and have links that connect to products. Idea Pins are a combination of image and video pins. Despite having multiple pages, the pin only connects with one website. These pins consist of pages of static images that the user can scroll through. Unlike image pins where the link is connected to the image, video pins only have a link to the website in the image tile.Ĭarousel pins are probably the least popular pin type on Pinterest. Video pins have a similar layout to an image pin with a description and tile, but it has a video instead of an image. These pins consist of a static image and description with a link to a website on the pin tile and image. Image pins are the first pins that Pinterest introduced in 2012. Most people don’t need to bother with carousel pins because Idea Pins are a more effective option. Video pins are a great option for more variety in your marketing plan. ![]() Both these types of pins should be used in your marketing strategy. The two most popular pin types are image pins and Idea Pins. ![]() Each different type of pin has its own attributes and uses. Differences Between Idea Pins and Standard PinsĬurrently, there are 4 different types of pin options on Pinterest. That being said, even though the Pinterest algorithm favors Idea Pins, you should still post image pins. So how can Idea Pins increase your engagement on Pinterest? Currently, the Pinterest algorithm is giving higher priority to Idea Pins, which means that an Idea Pin is more likely to get noticed. As you become more consistent at posting Idea Pins, your outreach will increase, which will cause people to also start finding your other content. This can be summed up by saying that engagement is all the interactions on your pins and profile. This includes saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks and Idea Pin forward/backward swipes. So what is Pinterest engagement? Pinterest defines engagement as: “The total number of engagements on your Pins. Engagement and Pinterest Idea PinsĮngagement is a very important aspect of Pinterest marketing and Idea Pins are a key component of it as Idea Pins tend to boost engagement. Idea Pins are also a great way to create engagement on the platform and increase impressions. People often compare Pinterest Idea Pins to Instagram Stories, and rightfully so, as they both contain similar elements. However, one of the major differences between Instagram Stories and Pinterest Idea Pins is that Idea Pins will live forever on the platform, unlike Instagram Stories which disappear in 24 hours. This essentially means that Pinterest has taken what we used to consider standard pins (image or video) and combined them to have multiple pages of both types of pins. Each page contains a video or static image. An Idea Pin is a pin that contains multiple pages. With the name change and constant updates to Pinterest Idea Pins, it can be confusing to fully understand what an Idea Pin is. Let’s dive in and discovr what an Idea Pin is and how to effectively use it in your Pinterest Marketing Strategy. When posting your idea pin, it’s best to post it with the mobile app because the mobile app provides more features. Idea Pins should be used to teach, share a “how-to” or show a process. Idea pins are an important aspect of Pinterest marketing. However, many people don’t fully understand how to create or utilize Idea Pins for their Pinterest marketing strategy. Pinterest Idea Pins (formally, Pinterest Story Pins) were launched in September 2020 and have since become an integral part of the Pinterest platform.
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